Marketing Manager - Soho Home
Soho Home
Soho Home is a modern homewares brand designed for relaxed, sociable living. With more than 25 years of design heritage, our ranges are created to mirror the look and feel of our Soho Houses around the world. Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, and accessories created for, and inspired by the Houses.
The Role
Reporting into the Head of Marketing, the Marketing Manager is responsible for the delivery of successful marketing and brand communications for Soho Home They will be responsible for creating the seasonal marketing plan, defining our communications calendar, and creating brand moments that drive new customer acquisition, traffic and sales.
Owning the day-to-day delivery, this role will shape how we bring messages to life across all channels. Partnering closely with creative, production, editorial, social media, ecommerce, and our retail partners. Ensuring every channel delivers a best-in-class brand experience.
This role requires both a creative and commercial thinker, who can make great ideas come to life in a fast-paced environment. Plus, a passion for the interiors market and its customers.
Main Duties
Multi-channel marketing & communications
- Lead the development of seasonal communications plan across all channels. Defining the initial creative approach to the season and key messages, through to final weekly delivery in each channel
- Ability to deliver activity to a high standard across the full marketing mix. Including: Online & CRM; Member and customer communications; content; social; retail & wholesale; brand partnerships; events; influencer; VM.
- Grow leads for our consumer interior design, and introduce new professional interior designers to our Trade programme
Brand & product story-telling
- Identify unique stories that celebrate our product and brand story. Be creative in how we communicate to the customer across different channels and content mediums
- Make sure we're promoting the right message, in the right channel at the right time. Liaising with merch, NPD, and ecommerce to define opportunities
- Planning shot list and supporting creative and content delivery for upcoming photoshoots
Team leadership & Project Management
- Be the go-to for all things marketing and help to make things happen with the teams around you, and using your own initiative.
- Own the calendar, and proactively align the wider business around all key moments.
- Adept at managing multiple projects and critical paths at the same time. Collaborating with the team for a seamless process and getting senior sign off at key milestones.
- Continue to improve the quality of all multi-channel communications. Ensuring everything in on brand, on time and communicates our point of difference.
- Be Briefing all photoshoot and content requirements to production
- Managing and supporting Communications Assistant to develop in their role.
Key Relationships -
- Social Media Manager
- Creative, Editorial & Production teams
- Ecommerce team
- In-store teams
- NPD and Merchandising team
- Wholesale Partners - External
- Influencer & Member Partnerships - External
What We Are Looking For
- 5+ years in retail marketing and communications
- Preferred experience or understanding of the interiors industry
- Previous event production experience preferred
- Excellent communication skills
- Combine creative and commercial thinking
- Project and critical path management
- Basic knowledge of creative and production process
Benefits
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you're seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.
- Every House Membership
- Free lunch at Store X Caf in 180 Strand Mondays & Fridays
- 50% off Food & Drink, 7 days a week
- Staff Room Rate; Any Bedroom, Any House, $100 a night
- Private Health and Dental Care
- Weekly Pay
- Life Assurance
- Birthday Day Off
- Up to 50% Staff Discount on Cowshed & Soho Home
- In Office Dog Policy
- Season Ticket Loan
- Christmas Office Closure
- In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
- Free Counselling Sessions
- Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
- Continuous training to develop yourself personally and professionally
- Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
- Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.